I turn user intent into revenue.
I'm Salman, a senior product designer. 7 years helping scale Dream11 and Media.net through marketplaces, engagement loops, and a shared design system. Occasionally, 0→1 products.
Senior Product Designer · 7 yrs · Dream11, Media.net · Mumbai IN
Work
Explore my selected projects showcasing design process, problem-solving approach, and the impact of my work
DreamGuru — A creator economy inside Dream11 that lets experts monetize their cricket skills.
DreamStream — Designed and shipped Dream11's live sports console in 60 days.
Watch Along — Changed user behavior by shifting the primary view to landscape.
Design System — Building and scaling a unified design language to speed up 0→1 execution.
Artifacts
A collection of ideas, inspirations, photographs, and discoveries that shaped my thinking.
Design for Clarity
Make actions obvious and outcomes clear through intuitive feedback.
Design for Habit
Turn triggers, actions, rewards, and investment into lasting user habits.
Scale is invisible craft
Designing for 250 million people is mostly invisible. It lives in tokens, transitions, and systems.
Systems over screens
Why focusing on the ecosystem creates better products than obsessing over individual screens.
Engagement is taste
Finding the delicate balance between driving metrics and preserving user joy.
Experience
Seven years building products people return to.
DEC 2021 — PRESENT
Dream11
Senior Product Designer · Mumbai
Creator Console & Live Streaming
Led the 0→1 design and product definition of Creator Console, shipping in 60 days. Drove 16.7M watch minutes and 457K+ peak views. Reframed streaming as a posture shift, lifting average watch time 6.6× (2.3 → 15.2 min) by moving to landscape.
DreamGuru Marketplace
Led design to 30% feature adoption—the highest of any feature on the platform.
Rewards & Loyalty Systems
Rebuilt the Rewards Shop with streaks, progression, and seasonal missions, raising platform stickiness from 30% to 45%.
Design Systems
Built Dream11's design system from scratch, scaling it across multiple platforms to improve consistency and delivery speed.
SEP 2019 — DEC 2021
Media.net
Product Designer · Mumbai
Led end-to-end UX design for BeSafe VPN across mobile and web. Owned onboarding flows, usability improvements, interaction patterns, and UX strategy, balancing trust and technical complexity in secure experiences.
MAY 2018 — SEP 2019
Freelance
Product Designer · Jaipur
Worked with startups and independent clients on mobile and web products. Focused on UX strategy, interactive prototyping, and usability design across multiple domains.
Kind Words
Feedback from leaders and peers across different teams.
"I've had the pleasure of working with Salman for the last two years and he's one of the most talented designers I've met. His main strength is his strong visual taste (that's hard to teach), and genuine eye for detail. His design work is clean, thoughtful and consistently high quality. Salman also has a solid technical foundation that lets him bridge design and engineering with ease. This matters more than ever right now as AI is rapidly reshaping the best practices for building products. Beyond his craft, Salman brings exactly the kind of attitude every team wants: he's reliable, communicates clearly, follows through without fail, and has a real hunger to grow and learn. I recommend him without hesitation and would jump at the chance to work with him again."
Parita Kapadia
Head of Design at Dream11 | ex-YouTube / Google
"I have had a great time working closely with Salman. I got to see first-hand how dedicated and passionate he is about his work. He's someone who is always looking to learn, grow, and improve, while also being incredibly supportive and easy to collaborate with."
Neha Talesara
Staff Product Designer · Dream11
"Salman is a skilled designer and a design thinking enthusiast, able to convey his ideas clearly and decisively. He is an excellent communicator, easy to work with and always professional."
Anirudh Palaskar
Product Designer · designed for 20M+ users
"Salman is a problem solver. His focus is always on the user's requirement and this obsession helps him be extremely focussed in his design thinking. A pleasure to work with, and a designer any product would love to hire."
Shivank Srivastava
Product Storytelling Leader · Content Strategist
"I worked with Salman on various projects at Media.net. He is enthusiastic about problem-solving and is constantly seeking to broaden his knowledge and skills. Sincere, always helpful, and takes interest in mentoring others."
Riya Samuel
Product Designer III at 6sense · ex-Media.net
"Salman is one of the most dedicated professionals I have worked with. He is a design enthusiast and always comes up with new and fresh ideas. His biggest strength is the attention to detail he puts into his designs."
Sagar Bhatia
Design at Fluent Health · design systems
"Salman is a highly capable person with an impressive state of mind. His speed on design delivery is fantastic, and in terms of professionalism and ethics — unbeatable. The way he creates UI is mind blowing."
Rajat Dey
Senior Software Engineer · AI first · full stack
"Salman is one of those people you want in the room when things get messy. He has a knack for breaking down complex problems, finding practical solutions, and keeping everyone moving forward without making it look stressful. Beyond his sharp problem-solving skills, he's a fantastic teammate who brings positive energy and a collaborative mindset to every project. Always a pleasure to work with and someone I'd happily team up with again."
Akshay Lodha
Product Designer III at Dream11 · ex-MakeO
"I've had the pleasure of working with Salman for the last two years and he's one of the most talented designers I've met. His main strength is his strong visual taste (that's hard to teach), and genuine eye for detail. His design work is clean, thoughtful and consistently high quality. Salman also has a solid technical foundation that lets him bridge design and engineering with ease. This matters more than ever right now as AI is rapidly reshaping the best practices for building products. Beyond his craft, Salman brings exactly the kind of attitude every team wants: he's reliable, communicates clearly, follows through without fail, and has a real hunger to grow and learn. I recommend him without hesitation and would jump at the chance to work with him again."
Parita Kapadia
Head of Design at Dream11 | ex-YouTube / Google
"I have had a great time working closely with Salman. I got to see first-hand how dedicated and passionate he is about his work. He's someone who is always looking to learn, grow, and improve, while also being incredibly supportive and easy to collaborate with."
Neha Talesara
Staff Product Designer · Dream11
"Salman is a skilled designer and a design thinking enthusiast, able to convey his ideas clearly and decisively. He is an excellent communicator, easy to work with and always professional."
Anirudh Palaskar
Product Designer · designed for 20M+ users
"Salman is a problem solver. His focus is always on the user's requirement and this obsession helps him be extremely focussed in his design thinking. A pleasure to work with, and a designer any product would love to hire."
Shivank Srivastava
Product Storytelling Leader · Content Strategist
"I worked with Salman on various projects at Media.net. He is enthusiastic about problem-solving and is constantly seeking to broaden his knowledge and skills. Sincere, always helpful, and takes interest in mentoring others."
Riya Samuel
Product Designer III at 6sense · ex-Media.net
"Salman is one of the most dedicated professionals I have worked with. He is a design enthusiast and always comes up with new and fresh ideas. His biggest strength is the attention to detail he puts into his designs."
Sagar Bhatia
Design at Fluent Health · design systems
"Salman is a highly capable person with an impressive state of mind. His speed on design delivery is fantastic, and in terms of professionalism and ethics — unbeatable. The way he creates UI is mind blowing."
Rajat Dey
Senior Software Engineer · AI first · full stack
"Salman is one of those people you want in the room when things get messy. He has a knack for breaking down complex problems, finding practical solutions, and keeping everyone moving forward without making it look stressful. Beyond his sharp problem-solving skills, he's a fantastic teammate who brings positive energy and a collaborative mindset to every project. Always a pleasure to work with and someone I'd happily team up with again."
Akshay Lodha
Product Designer III at Dream11 · ex-MakeO
Parallax
Shifting the lens on how we think, act, and break the mold.
Say Hi
If you're building something
worth building—let's talk.
© 2026 · Design & coded by Salman · Mumbai, IN (open to relocating)